Become your company’s own Amazon expert

Use proven processes | Access the Amazon Helpline | Stay current

Do you struggle with managing your company’s Amazon channel?

Are you confused with what to do next?

Does the Amazon support center make your brain hurt constantly?

Are you not getting the revenue growth you need?

Do you wish you could just ‘phone a friend’ for help with Amazon?

Is your company overly reliant on outside providers?

Do you struggle to keep up with all of Amazon’s changes?

At the Marketplace Institute, we believe that all brands deserve to be able to master the Amazon channel using their internal team. 

What The Marketplace Institute is

Knowledge Base

100+ ready-to-use processes and best-practices. Access the same toolkit as the leading Amazon agency, Bobsled Marketing.

Masterclass Training

Monthly trainings that go in-depth on a member-selected topic.

Amazon Helpline

On-demand, real-time help from actual Amazon experts on 1:1 conference calls.

Amazon News Digest

The week's biggest Amazon news, with analysis of what each change means for brands. 

Office Hours

Weekly webinars where you can submit your questions for an expert to answer live.

Private Slack Group

A member-only workspace to connect with peers to share news and best practices. 

Amazon processes across Amazon operations, marketing, and advertising - all updated weekly


Brands served by our parent company, across every Amazon category


Amazon experts on-call every week, with specialties in Amazon advertising, marketing or operations

What makes The Marketplace Institute different?

We know how frustrating it is to find the answers you need from Amazon directly. After all, the agency behind the Marketplace Institute, Bobsled Marketing, has been serving consumer brands on Amazon for the past 5 years. Bobsled has managed hundreds of brands on Amazon, and the Marketplace Institute uses the same processes, tools, and people that make our agency clients successful.

We also understand that many brands, regardless of their size or sophistication in other areas, want to reduce their reliance on outside agencies and consultants. These are brands, who want to invest in their team, build their Amazon capability internally, and save money while doing so.


As a Full Access Member of the Marketplace Institute, you can:

Get a head-start with documented processes, checklists & best practices.

Learn from your peers about what strategies are working in their business.

Schedule on-demand calls with our Amazon experts to solve tricky situations.

Master your company's Amazon channel from the inside out seamlessly.

Already a Pro?

If you consider yourself advanced when it comes to Amazon and just want to stay on top of the latest news and best practices, our Professional subscriber plan can help. Get access to our weekly news digest where we don’t just recap the news, we outline what it means to brands selling on Amazon. You can also join our weekly ‘Office Hours’ sessions where we answer member questions, and share emerging best practices.

What our clients say about us.

Love the Marketplace Institute! So many resources to become an Amazon expert!

— Kameron Utter , E-Commerce Sales Manager at Quest Safety Products, Inc

I liked that we kept the conversation to a handful of topics or less so we can deep dive into each matter. The examples you gave about packaging inserts were useful and specific. It was great that we were able to spend around 10 min or more on each topic because it gave the audience a chance to soak in the information.


Jennifer Chu

Amazon Category Optimizer at PetSafe

We got into Amazon around 5 years ago and are on both VC and SC.

Our challenge on Amazon is always trying not to get surprised by any Amazon action.

Since we do not have a Vendor Manager, the Marketplace Institute is a great platform for us to find our answers and ask questions.

Unposed group of creative business people in an open concept office brainstorming their next project.

Andrea Chen

Co-Founder of Best Pet Supplies

Kiri and Stefania are true experts in the Amazon marketplace marketing space. They provide insightful commentary about seller central, vendor central and display advertising. Their weekly Amazon News Digest newsletter offers trending stories in the world of Amazon and cleverly explores seller and vendor issues.

Weekly Recap 11.15.2019

Hudson Eglin

Strategy Associate at Podean

Googling for answers to my Amazon questions is a big time suck. There are so many different answers and I don't know which information is up to date or trustworthy. But the Knowledge Base saves me a ton of time with its search function and the security of knowing all the information is up-to-date and from a credible source. I also like being able to suggest new topics.

Ash Wilson Testimonial

Ash Wilson

Business Manager at Makely

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