The Marketplace Institute



The Marketplace Institute

The Marketplace Institute is a project by Bobsled Marketing, the leading agency that has worked with hundreds of brands to manage and grow their Amazon sales channel.

After 5 years of running Bobsled Marketing, founder Kiri Masters realized that many brands would prefer to build their internal Amazon capability rather than relying on outside agencies or consultants. So "The Marketplace Institute" was born - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices.

> Meet the Team


Kiri Masters

Kiri Masters is a recognized thought leader in the Amazon space. She is the host of the podcast, Ecommerce Braintrust, a contributor to Forbes retail, and the author of The Amazon Expansion Plan and Amazon for CMOs.


Founder Kiri Masters writes a weekly column for Forbes Retail about Amazon.


Official Amazon Partner
Bobsled Marketing (our parent company) is a vetted agency in Amazon’s Solution Provider Network. We also have a direct relationship with Amazon’s Paid Search and Display Advertising teams.


Hundreds of Brands Managed
We’ve worked with more than 100 brands at all stages, from launching on Amazon, to growing in international markets, to migrating from Vendor to Seller Central. Read the rave reviews about Bobsled on the facebook page, web retailer, and google.


Top-Rated Podcast
Ecommerce Braintrust is a weekly listen for hundreds of brand and agency leaders.


Industry-Leading Thought Leadership
Founder Kiri Masters has authored the top-rated Amazon book The Amazon Expansion Plan and Amazon For CMOs.

Kiri Headshot 2019