We're sharing a sneak preview of the new content, Amazon news and our discussion topics from last week.

A quick update on last week:

 

New & Updated Content in the Knowledge Base

New articles added this week:

  • Black Hat Product Review Tactics:  Introduction to ‘black hat’ tactics as they pertain to reviews, how to recognise fake reviews, what is Amazon's response and best ways to request product reviews from customers.

Office Hours

  • Amazon Attribution. When to use it, how to interpret it, etc.
    • We discussed Amazon Attribution in this week's Office Hours - overview of the program, which metrics are included and other relevant information.
  • Watch the replay here

Weekly Digest

This week's Weekly Digest includes the analysis of:

  • New Advertising features for Vendors
  • Results from automated "request review button" in Seller Central
  • Amazon Business [B2B] is growing fast
  • Why 6% of Amazon customers are not happy this holiday season

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The Marketplace Institute Team