We're sharing a sneak preview of the new content, Amazon news and our discussion topics from last week.
A quick update on last week:
New & Updated Content in the Knowledge Base
New articles added this week:
- Black Hat Product Review Tactics: Introduction to ‘black hat’ tactics as they pertain to reviews, how to recognise fake reviews, what is Amazon's response and best ways to request product reviews from customers.
- Amazon Attribution. When to use it, how to interpret it, etc.
- We discussed Amazon Attribution in this week's Office Hours - overview of the program, which metrics are included and other relevant information.
- Watch the replay here
This week's Weekly Digest includes the analysis of:
- New Advertising features for Vendors
- Results from automated "request review button" in Seller Central
- Amazon Business [B2B] is growing fast
- Why 6% of Amazon customers are not happy this holiday season
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The Marketplace Institute Team