We're sharing a sneak preview of the new content, Amazon news and our discussion topics from last week.

A quick update on last week:

New & Updated Content in the Knowledge Base

New articles added this week:

Office Hours

The topics covered in this week’s Office Hours were: 

  • Expansion Channels and programs on Amazon
    • This week's Office Hours topic was Expansion Channels on Amazon. Amazon has so many marketing programs & channels – it’s hard to keep up and even harder to know which ones are worth your time. We reviewed some programs that are either relatively unknown, or under-utilized by brands.
  • Watch the replay here

 

Weekly Digest

This week's Weekly Digest includes the following news:

  • PPC Reports can now be scheduled
  • International Amazon markets: larger markets vs fast growers
  • It’s Vendor negotiation time!
  • ‘Hybrid’ SC/VC brands under pressure
  • Products on Amazon Are Getting More Reviews and Higher Ratings
  • After ditching Amazon, Nike spells out their criteria for marketplace partners
  • Q4 Recaps: Amazon CPC trends

 

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The Marketplace Institute Team