We've had a very productive last week. We're sharing a sneak preview of the new content, Amazon news and our discussion topics.

 

New & Updated Content in the Knowledge Base

New articles added this week:

    • Knowledge Base Table of Contents: Table of contents showing all the content we have available. 
    • Prime Exclusive Deals:This is a relatively new type of Seller Central promotion and in this article we guide you through the step-by-step process on how to implement it and when to use it.

 

Office Hours

The topics covered in this week’s Office Hours were: 

    1. How to drive cross-sell across your catalog, while being compliant with Amazon’s terms-of-service.
      • Detailed discussion around 9 strategies that you can implement in order to cross sell your products.
    2. Product image requirements. Is there a difference in requirements between Main image & other images?
      • Discussion around image requirements, best practices and what happens if you don’t follow Amazon’s standards and split testing
    3. How to handle packaging changes.
      • Strategies to use:
        • If you’re going through a packaging change but selling the same products (same upc , same asin)
        • When your resellers are selling your products in old packaging
        • Duplicate listings
    4. Watch the replay here

 

Weekly Digest

This week's Weekly Digest includes the analysis of:

    1. Amazon's new grocery stores
    2. Nike cuts ties with Amazon
    3. Counterfeiting is up 40% on online marketplaces
    4. New: SC users can ask Amazon to follow-up customers for reviews!
    5. International news: Israel “Lite”, Local Delivery, and Quebec FC
    6. Policy Reminder: Product Packaging and Inserts

 

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The Marketplace Institute Team