We're sharing a sneak preview of the new content, Amazon news and our discussion topics from last week.
A quick update on last week:


New & Updated Content in the Knowledge Base

New articles added this week:

    • Demand Side Platform:The Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows you to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Amazon DSP is for advertisers who want to increase exposure and the brand halo effect that results from increase sales on Amazon. DSP is a tool that is not for everyone. You should be a brand owner, have decent margins and a solid online presence.


Office Hours

The topics covered in this week’s Office Hours were: 

    • Black Hat Review Tactics:
      • This week’s edition of the Office Hours meeting revolved around in depth discussion about Black Hat Tactics, how to spot fake reviews, Amazon’s response to this issue, and safe ways to get reviews.
    • Watch the replay here

Weekly Digest

In this week’s news digest:

    • Developer automates the “request a review” button [SC]
    • Amazon launches medication management for Alexa
    • Vendors cite issues with “Auto Title-Generation Service” [VC]
    • Vibram Stops selling to Amazon USA
    • Amazon publishes list of more than 1K private label suppliers
    • Other news-in-brief


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The Marketplace Institute Team