The Team

Get to know us

Management

Kiri

Kiri Masters

Founder

Kiri is a recognized thought leader in the Amazon space. She is the host of the podcast, Ecommerce Braintrust, a contributor to Forbes retail, and the author of The Amazon Expansion Plan and Amazon for CMOs. Specializing in operations, marketing, and advertising on the Amazon platform, Kiri is watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the Amazon age. 

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Louise Gray

Product Manager

With an MBA in Marketing and Finance, Louise is in tune with client priorities and works with Client Project Managers to create long term strategies and solutions for them on Amazon. 

Louise is also a published writer and is a certified Project Manager through the Project Management Institute. Louise supports the Bobsled team from sunny San Diego, California.

Stefania 2

Stefania Pilindavic

Learning Resource Specialist

Stefania coordinates the team of Subject Matter Experts who provide real-time help to Marketplace Institute Members. She ensures that our content is always up-to-date. 

Her own Amazon Operations expertise comes from 3 years at Bobsled Marketing as an Amazon Specialist, supporting dozens of Sellers and Vendors across every category.

Strategy, Marketing & Advertising

Jessee

Jesse Chembars

Client Project Manager

Jesse is highly analytical, having earned a degree in business administration, and likes to let relevant data inform the marketing strategy for all accounts under his management. 

Jesse has been a Client Project Manager at Bobsled Marketing for over two years. In his time at Bobsled, Jesse has both launched brand new Amazon accounts that are starting at zero, and taken the reigns within established accounts that are looking to scale.

 

Jordan

Jordan Ripley

Client Project Manager

Jordan is a digital marketing and management professional with years of experience overseeing product strategy and performance advertising budgets for enterprise-level brands’ ecommerce channels.

A Bobsled Client Project Manager since 2018, in addition to managing his comprehensive book of clients, Jordan has been tasked with overseeing numerous account audits, which requires identifying all the key strategic levers that will drive optimal growth within an established Amazon account. 

 

Armin

Armin Alispahic

Client Project Manager

For the Bobsled team and Bobsled clients alike, Armin has an impeccable reputation for two main reasons. Firstly, Armin has a keen eye for macro-level strategy, and figuring out what day-to-day tasks need to be implemented in order to achieve optimal long-term growth.

Secondly, Armin has seemingly encountered every type of roadblock that can arise on the Amazon marketplace, and can identify and troubleshoot critical performance issues as they arise.

Nothing but a positive experience...

“Our company has been working with Bobsled for over 3 years and have had nothing but a positive experience with them. They have worked with us to completely manage our Amazon account and are very knowledgeable. They have increased our presence and sales at Amazon and continue to support us in making all decisions. We highly recommend using Bobsled for any and all Amazon assistance or services.”

-Allyson Valenzuela, Operations Manager of TV Ears

Rachel

Rachel Street

Project & PPC Manager

A digital marketer at heart, Rachel’s analytical approach to marketplace optimization ensures that all objectives are measurably accomplished and geared towards long-term success.  

Since joining Bobsled as a Client Project Manager in 2018, Rachel has developed an unparalleled understanding of Amazon’s PPC landscape, and this informs all of the marketing strategies that she implements for her book of clients.

 

Ross

Ross Walker

PPC Manager

Ross’s background is in digital marketing, developing top-level Amazon business plans and delivering data-driven growth for established B2B brands.

Ross is responsible for developing and implementing advertising strategies for Bobsled’s clients. In addition, Ross brings his talents to account audit projects, where he analyzes data within new accounts to identify roadblocks that are inhibiting growth.

 

Nikola

Nikola Basic

PPC Manager

Nikola has been an Amazon PPC Manager at Bobsled since 2017, helping Bobsled clients to reach their revenue goals through paid ads on Amazon. Nikola is knowledgeable, highly creative and detail-oriented, making him an invaluable resource for all members of The Marketplace Institute. 

Nikola is adept at developing macro advertising strategies and is an excellent collaborator who is always willing to efficiently test new strategies.

 

Danica

Danica Petrovic

Data Specialist

With a positive attitude, attention to detail and a result-driven approach Danica has become a valuable member of our PPC team.

The ultimate team player, Danica can be counted on to contribute her skills wherever needed.

Before joining Bobsled, Danica has earned a master's degree in ecology and enjoys volunteering for ecology groups. Her home is in Belgrade, Serbia.

Extremely helpful every step of the way...

“We have had a great experience working with Bobsled for full channel management of our Amazon account. Jesse, Aleksandra and Will have been extremely helpful every step of the way. They are truly experts in their field and communication was outstanding across the board. I would recommend Bobsled to anyone looking to start, streamline or expand their Amazon business! Two thumbs up!”

-Erin Rouse, National Commercial Sales Director of AAkron

Operations

Marija

Marija Zarkova

Client Account Specialist

Marija works with a broad range of Bobsled clients, on both the Vendor and Seller platforms. 

For Vendors, Marija ensures that the wholesale relationship between client and Amazon functions smoothly, and on the Seller side, Marija is tasked with monitoring all ongoing operational, customer service and brand protection tasks.

 

Marija G

Marija Granic

Client Account Specialist

As an Account Specialist across several Seller Central accounts, Marija is tasked with monitoring all operational, customer service and brand protection tasks in order to preserve excellent account metrics. 

Marija’s insight and knowledge ensures that accounts under her watch have a strong foundation and are primed for sustainable long-term growth.

 

Aleksandra

Aleksandra Pavlovic

Client Account Specialist

Aleksandra manages several Seller Central accounts for Bobsled clients. She is tasked with all the ongoing operational, customer service and brand protection tasks for these accounts.

Aleksandra ensures each account under her watch has a rock solid foundation, allowing the smooth implementation of all growth strategies.

Responsive, smart and friendly...

“We are truly pleased with our entire Bobsled Team! Jordan, Nikola and Ivana are AMAZING. Each person individually is incredibly supportive and show a real genuine interest in the success of our Brand growth. They are responsive, smart, friendly and deliver strong results!” 

-Casey Sabol, Brand Manager of Yolk’d

Zlatana

Zlatana Pejovic

Client Account Specialist

Zlatana manages several Seller Central accounts for Bobsled clients. She is tasked with all the ongoing operational, customer service and brand protection tasks for these accounts.

Persistent, analytical and a team player, Zlatana ensures each account under her watch has a rock solid foundation, allowing the smooth implementation of all growth strategies.

 

Saima

Saima Spahic

Client Account Specialist

Saima works with a broad range of Bobsled clients, on both the Vendor and Seller platforms. 

For Vendors, Saima ensures that the wholesale relationship between client and Amazon functions smoothly, and on the Seller side, Saima is tasked with monitoring all ongoing operational, customer service and brand protection tasks.

 

Ivana

Ivana Kosovac

Client Account Specialist

Ivana works with a broad range of Bobsled clients on the Vendor platform as an Account Specialist. Her prior experience as a mentor and educator refined her ability to assess and care for the needs of her clients.

Ivana ensures that the wholesale relationship between client and Amazon functions smoothly, and is well-versed in identifying and solving operational problems within Vendor accounts.